Scale your revenuebeyond foot traffic
Local. Targeted. Spot On.
Who We Serve
Built for the Businesses That Hold a Neighborhood Together
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Shops & Storefronts
Your website is a second storefront. Dress it like the first and use it to tell your story and connect with customers. Make it findable.
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Seasonal Businesses
Go from high and low seasons to steady sales all year-round by curating your offers and staying top-of-mind.
Sell In-Person and Online
Salons, gyms, and fitness studios where clients already know you and trust your products.
Built once, then abandoned. No login, no edits.
A clean build you can edit yourself, with a simple how-to.
SEO and AEO are off the radar, so they miss what they’re missing.
Show up when someone asks an AI assistant where to buy.
Bad reviews from neighbors or rivals still sting years later.
Reply well, ask for fresh reviews, let the good outweigh the old.
Running the day eats the day. Marketing never happens.
A done-with-you plan that fits the hours you actually have.
Quoted big money for little, on a small budget.
Start small, pay for what works, scale when it pays off.
A few posts a month at best, with no brand voice.
A light content cadence that sounds like you and fits your budget.
Questions business owners ask
A lot of owners inherit a site from a builder who disappeared. We rescue it or rebuild it on a platform you can actually log in to, then hand over a short how-to so everyday edits take minutes, not another invoice.
AI assistants and search engines favor clear, consistent, well-organized information. We tune your site, local listings, and profiles (the SEO and AEO side) so you're the answer they find.
We can't erase them, but we can answer them with care, build a steady stream of fresh reviews, and make sure your recent story outweighs the old one.
It starts with one conversation about the problem you're actually trying to solve. From there we run a light, done-with-you plan sized to the hours you really have.
Clear scope and clear pricing up front, and you can start small. We connect you with local press, creators, and neighboring shops, and only scale up when it's working for you.
Offerings
Find the Right Fit
Every package covers the same five things: your voice, your competitors, local creators, AI search, and your website. We set it all up in the first 60 to 120 days, then keep it working every month. Only the depth changes.
“Want to know what's working and what's not before you spend a dime?”
Walk-Through Package: See It Before You Buy It
A two-week diagnostic that previews everything in miniature. It's the front door, not an add-on, and the fee is credited in full if you sign within 30 days.
- Analyze your website, social posts and Google reviews, and hand you your three biggest fixes.
- Test 20 questions your customers might ask ChatGPT, Gemini, Perplexity and Google, and show you where you appear.
- Compare you with three nearby competitors, then walk you through it all on a 45-minute call with a recommended next step.
“Want more neighbors finding you, even with only an hour a week to spare?”
Corner Package: Get Found and Sound Like You
The foundation, done right, then a light monthly rhythm that keeps you visible.
- Analyze how you show up today and write a short guide to build a stronger brand voice.
- Fix what keeps AI tools from sending people your way, and tune up your website (or build a simple one-page site if you're just getting started online).
- Deliver a monthly competitor update, produce two content ideas matched to local creators, and run a monthly check on how AI tools talk about you, with a 30-minute call.
“Want to win customers from the shop down the street?”
Block Package: Stand Out on Your Block
Everything in Corner, deeper and faster, with a live view of what your competitors are doing.
- Analyze what your customers say about you, track your five closest competitors on a live dashboard, and plan how to show up in AI answers.
- Match you with eight to ten local creators, plan a calendar around your busy seasons, and refresh your website (up to six pages) with your booking, menu or ordering.
- Deliver weekly competitor updates, produce four creator collaborations a month, run a new page or tool each quarter, and meet monthly for strategy.
“Ready to become the name your whole neighborhood knows, at every location?”
District Package: Become the Name Your Neighborhood Knows
Everything in Block, plus a ground-up build of your whole digital presence.
- Build your whole online presence from scratch, or tear it down and rebuild it: website, booking or online sales, copy in your voice, and training for you and your team.
- Define your brand voice, track eight competitors with alerts, create a page for every location, and recruit 15+ local creators plus a local press and neighbor-partnership plan.
- Deliver weekly competitor updates, produce eight creator collaborations a month, run a press or neighbor push each quarter, and add a small website sprint every month, with a monthly strategy call.
Let's Build Together
These five capabilities work together to keep you visible and top-of-mind
Walk-Through Package
$750, credited in full if you sign within 30 days
A two-week check-up. See where you stand before you commit to anything.
Your timeline
We start digging into your business.
We score what you have and ask AI tools about you.
A short report and a 45-minute call.
The full $750 comes off.
What you get
- Your website, posts, Google profile and review replies analyzed, with your 3 biggest fixes
- 20 questions tested across ChatGPT, Gemini, Perplexity and Google, to see how often you come up
- 3 nearby competitors compared on pricing, services, rating and reviews
- A short report and a 45-minute call, with a recommended package
The details
- One-time fee, two weeks from start to readout.
- If you sign up for a package within 30 days, the full $750 comes off.
Subject to final contract terms and conditions.
Corner Package
$2,500 to start, then $1,250 a month
For the owner-operator who needs the basics done right and has about an hour a week.
Your timeline
We start your audit.
Your voice guide, AI search fixes and website are in place.
Results usually start to show around now.
Stay as long as it's working. 30 days' notice.
A typical month
Setup: first 60 to 120 days
- A short guide to how your business should sound
- 20 AI questions tested, with fixes so you show up
- A look at 3 nearby competitors
- A tune-up of your site, or a simple one-page site
Every month after
- An update on 3 competitors
- 2 content ideas matched to local creators
- AI answers re-tested, with fixes to 2 or 3 pages
- A one-page report and a 30-minute call
The details
- Six-month minimum, then month to month with 30 days' notice.
- The setup fee is billed half at signing and half at the midpoint. The monthly retainer is billed monthly in advance.
Subject to final contract terms and conditions.
Block Package
Founding-client pricing: reach out to us
For the established shop with staff and a real competitor down the street. Everything in Corner, deeper and faster.
Your timeline
We start your audit.
Your dashboard, creator roster and refreshed site are live.
Results usually start to show around now.
Stay as long as it's working. 30 days' notice.
A typical month
Plus a competitor report in your inbox every Monday.
Setup: first 60 to 120 days
- A deep dive into what customers say in reviews
- A live dashboard on your 5 closest competitors
- 40 AI questions tested, with a plan for listings and press
- 8 to 10 local creators matched, and a calendar around your busy seasons
- Your core site refreshed (up to 6 pages), plus your booking, menu or ordering
Every month after
- Weekly competitor reports and a monthly “so what”
- 4 creator collaborations
- 40 AI questions re-tested, pages kept up to date
- A new page or tool every quarter
- A strategy call, plus quarterly planning
The details
- Six-month minimum, then month to month with 30 days' notice.
- The setup fee is billed half at signing and half at the midpoint. The monthly retainer is billed monthly in advance.
Subject to final contract terms and conditions.
District Package
Founding-client pricing: reach out to us
For multi-location businesses, owners who need a total digital revamp, and anyone ready to own their category. Everything in Block, plus a ground-up build.
Your timeline
We start your audit and your build.
Your whole online presence is built and live.
Results usually start to show around now.
Stay as long as it's working. 30 days' notice.
A typical month
Plus a competitor report in your inbox every Monday.
Build: first 90 to 120 days
- Your whole online presence built or rebuilt, with booking or online sales, and training for you
- A full brand voice and positioning, with a compliance review
- 8 competitors tracked, with alerts on price, ads and hiring
- 60 AI questions tested, with a page for every location
- 15+ local creators, plus a press and neighbor-partnership plan
Every month after
- Weekly competitor reports and a monthly deep dive
- 8 creator collaborations, plus a press or neighbor push each quarter
- 60 AI questions re-tested, pages kept up to date
- About one small website update a month
- A strategy call, plus quarterly planning
The details
- Six-month minimum, then month to month with 30 days' notice.
- The setup fee is billed half at signing and half at the midpoint. The monthly retainer is billed monthly in advance.
Subject to final contract terms and conditions.
Our Core Promise
Useful. Human. Together.
Proven strategies that work
Marketing that goes to the root of the problem, I can help you uncover more ways to get found by new customers.
Bespoke and needs-centered
Real conversations, not sales pitches. We start with your problem and find the right solution rather than go for the latest gimmick.
Collaboration sustains growth
Local press, irl creators, and the shop next door, so one business's momentum lifts the ones around it.
About
Mission & Philosophy
Who You Are Working With
Evelyn Vela, Founder
I'm Evelyn, founder of Public Good Studio, a marketing studio for brick-and-mortar businesses. I spent six years as a product manager, and before that worked across technology, education, and public health. The thread through all of it is the same: I do my best work sitting across from someone, learning what problem they are actually trying to solve.
I believe neighborhood businesses are the lifeline of their communities, and that they grow faster together. So I consult with business on giving them more than one way to earn, helping them navigate seasonality, connecting each business with local press, creators who already have its customers' attention, and the shops next door to build stronger ecosystems and momentum.
I treat marketing as an act of service: be useful, be human, and be willing to try something new. I don't pitch like a salesperson. I start with your problem, and we find the right solution, even when it isn't the one you came in asking for.
Insights
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A self-service guide to help you test your writing for clarity — using the same digital tools we use ourselves.
Quick Clarity Check
Which tool fits what you're working on?
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Findability Check
How easy is your business to find right now?
Enter your website and we'll check how readable it is to search engines and AI assistants, then score it out of 100.
Contact
Let’s Work Together
Ready to grow your business? Let’s start with a conversation.
Start with a Free Discovery Call
30 minutes. No pressure. Walk away with clarity on your next step.
Book a Call